《[53]安排会议(1)》歌词

[00:00:00] James: So what do you see as the most effective

[00:00:02] means of advertising? TV, radio, or print?

[00:00:07] Steve: That all depends on what you mean

[00:00:08] by “effective”.

[00:00:10] Do you mean reach the widest audience,

[00:00:13] or cost the least, or what?

[00:00:15] James: I mean what gives us

[00:00:17] the most bang for the buck.

[00:00:18] Obviously TV will show our capabilities the best,

[00:00:22] but it is also expensive.

[00:00:24] I am concerned that if we use print media

[00:00:27] they can’t really see the quality.

[00:00:29] What do you think?

[00:00:31] Steve: Well, first let’s both agree to ignore radio.

[00:00:35] Paul thinks we should use radio,

[00:00:37] as there is a large listening audience.

[00:00:39] But I say that in order to see

[00:00:41] the quality of our product,

[00:00:43] you really have to see it. Do you agree?

[00:00:47] James: Agreed. So where do we go from here? TV ?

[00:00:52] Steve: Actually, I think TV is good,

[00:00:55] but simply too expensive.

[00:00:56] Too much of our budget would be drained

[00:00:59] and not all that much sales revenue

[00:01:02] would be generated.

[00:01:04] James：Ok，so do you have a better option?

[00:01:06] Like I said, print media won’t really show off

[00:01:09] our best digital features.

[00:01:12] Steve: Ah, that’s where we disagree.

[00:01:14] I think we could reduce our print media

[00:01:17] focus to glossy magazines only.

[00:01:21] The cost would be lower than TV by far,

[00:01:23] but our features could still be seen.

[00:01:26] James: How many males 35 to 40 years old

[00:01:29] could we expect to reach?

[00:01:31] Steve: Surprisingly, our marketing surveys

[00:01:33] show about 53 million.